Build Buyer Profiles for B2C Marketing, Sales and Customer Engagement 
 
 
Who uses B2C Persona Cards?
Persona Cards help you build Ideal Customer Profiles so you can capture the needs, wants, pains and gains of your target buyers, identify how they buy and why, and build winning customer journeys to boost B2C marketing, sales and customer strategies.  
 
Innovation Teams to brainstorm about your target customer when you are looking to enter new markets or developing new products and services
Marketing Teams to build personalized, high touch campaigns which capture the attention of your target clients and guide them through B2C purchase decisions
Sales Leaders when onboarding new employees and in sales training sessions to learn about your target buyers and to build Ideal Customer Profiles  
Customer Engagement Teams to build customer loyalty programs which trigger new purchases, including upsell and cross-sell opportunities, and reward customer champions
Product Teams to assess market opportunities, analyze user experience and ensure product fit with target customer profiles    
 
How can I use Persona Cards?
Persona Cards are purpose-fit for Individuals or Teams, providing a structured approach to learn what and who influences your target customer during their purchase decision and where, why and how they buy. Use them during brainstorming sessions and strategy workshops, when creating and managing customer loyalty programs and to align product fit with buyer needs 
 
What outcomes can I expect?
A high-impact, relevant Buyer Persona (Ideal Customer Profile) is one of the key building blocks which support ALL customer interactions: new product development, marketing campaigns, customer service engagements and loyalty programs. The best Buyer Personas are created in collaboration with cross-functional teams: incorporating multiple insights, in-depth market research and client interviews. Persona cards (and all of our Persona tools) help you convert meaningful customer insights into actionable campaigns and programs which generate high-value results. 
 
How does it benefit me?
By visualizing who are your ideal customers and what triggers them to purchase (or not), you can create conversion journeys for your products and services which align with their initial buying decision and which nurture them as loyal, delighted customers.
 
Tips for facilitation: 
5 ways to use B2C Persona Cards
Interviews: As a guideline when interviewing prospects and customers about their purchasing behavior 
Workshops: To gain customer insights from cross-functional, customer-facing teams
Update Personas: To validate and refresh existing Customer Profiles and update Buyer Personas in your Marketing or CRM platforms 
Strategy Sessions: To identify high-potential buyers in important vertical markets 
Competitive Research: To benchmark your target Buyer Personas against those of your competition, identify and close gaps in your marketing and sales strategies